Who are Prominent T LS?
Established in 2019, Prominent provides specialist consultancy and delivery support to public, private and third-sector organisations operating within the sport and leisure eco-system.
We help our clients make confident, evidence-led decisions. Whether developing an investment-ready business case, identifying the most appropriate operating model, or running a fully compliant procurement process, our focus is always the same, to secure best value, reduce risk, and deliver long-term service outcomes.
Our approach combines commercial insight, sector expertise and robust data analysis to ensure every recommendation is practical, commercially strong and aligned to strategic objectives.
Tailored advice, grounded in practical experience
Prominent does not offer off-the-shelf consultancy products. Every commission is shaped around the client’s objectives, local context and delivery requirements.
- Tailored to your challenge – A proportionate approach designed around the specific decision, project or service.
- Operationally and commercially informed – Advice grounded in practical experience of how leisure facilities, services and contracts perform.
- Senior-level involvement throughout – Direct access to experienced consultancy support from initial scoping through to final delivery.
- Flexible access to specialist expertise – A trusted network of sector and technical partners, brought in only where they add value.
- Clear, deliverable recommendations – Evidence-led advice focused on realistic implementation and measurable outcomes.
Chris True has more than 25 years’ experience across the public and private leisure sector, combining operational leadership, business development and consultancy expertise.
He began his career in local authority sports development before moving into the operational management of leisure centres, health clubs, visitor attractions and outdoor education centres across England and Wales. He later held senior roles with a major UK leisure operator, including Head of Business Development, where he led growth opportunities and supported the successful procurement of public leisure contracts.
Since establishing Prominent in 2019, Chris has supported local authorities, leisure operators, private-sector organisations, education providers and national governing bodies with strategy, feasibility, options appraisal, procurement, business planning, design review, bid support and mobilisation.
This breadth of experience enables Chris to bring a fresh, operationally grounded perspective to each commission. His advice reflects not only the strategic and commercial case for change, but also the practical realities of delivering, managing and improving leisure facilities and services.
Why Choose Prominent
Prominent combines tailored consultancy with strong operational and commercial experience across the leisure sector.
We do not begin with a standard product or predetermined solution. Every commission is shaped around the client’s objectives, local context, evidence base and delivery constraints.
Our advice is informed by direct experience of operating leisure services, developing commercial solutions and supporting complex projects from early strategy through to procurement, mobilisation and implementation.
Through our partnership network, including The Sports Consultancy, we can also bring together complementary expertise where a commission requires wider strategic, financial, technical or analytical support.
Prominent is a named partner within The Sports Consultancy’s Sport England Active Environments Framework team, strengthening our ability to support nationally significant and multidisciplinary projects. Visit The Sports Consultancy website, by clicking on the logo below, for more information.
Where appropriate, we also draw on GreenLight scenario modelling to test demand, operating performance, investment and affordability assumptions. The tool supports our analysis, but the advice remains tailored to the specific project rather than driven by a standardised model.
Tailored advice. Practical sector experience. Deliverable solutions.
